This article offers to review three successful Turkish soaps and to investigate the reasons behind their success both in Turkey and internationally. This contributes to the success of these television dramas abroad and particularly in the arab world, transforming the Turkish television industry into a powerful soft power instrument. Indeed, soap operas not only give precious insights into domestic Turkish politics but they also tackle deep philosophical, political and religious issues which are currently debated throughout the Middle East.
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The present study also seeks to contribute to both the public opinion theory of Zaller and the recent literature on the “Turkish Model”.Īfter the success of Gümüş/Noor, Turkish soap operas swept across the Middle East, bringing revenues to the booming Turkish TV industry and starting off the first reflections on the contribution of the television dramas to Turkey’s soft power in the region. The thesis concludes by emphasizing the continuation of democratic progress and reforms in Turkey as well as the need for foreign policy adjustment according to crisis situations as a policy recommendation for the government. A brief historical background is also given in regards to the mutual prejudices and stereotypes between Arabs and Turks during Ottoman rule and the 20th century. In particular the study looked at the news titles, articles, headlines in newspapers, as well as the views of journalists, activists, bloggers, politicians, and academics, which together shaped public perception. In the second part of 2010-2013, democratization and foreign policy activism were the most effective factors while the other variables still had some effect.
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In the first part of 2002-2010, the factors of democratization, economic development, foreign policy activism, Islamic Oriented Government as well as Turkish TV series were found to be critical in the explanation of Turkey's popularity. The research is separated into two parts.
This study examined the factors affecting the perception of Turkey in the Middle East from 2002 onwards by analyzing the combination of media, political elite discourse and people's political predispositions in the cases of Egypt and Tunisia.
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